Nestlé Purina PetCare has acquired natural pet food brand Lily’s Kitchen, the UK’s leading producer of premium wet and dry natural foods for dogs and cats. Their product range, particularly in natural wet and dry dog foods and snacks, perfectly complements Purina’s existing brand portfolio.
Established 12 years ago in founder Henrietta Morrison’s kitchen in London, Lily’s Kitchen has become an internationally recognised £85 million1 retail brand offering natural recipes for dogs and cats across 6,000 stores in 30 countries. Particularly popular among younger pet owners and millennials, the pioneering brand was awarded The Royal Warrant from HRH The Prince of Wales last year.
Natural foods represents one of the fastest growing segments in the pet food category, reaching 7% of total pet food with double digit growth of 10%2.
With the backing of L Catterton, Lily’s Kitchen has recently expanded into the Middle East and Asia and already has a growing presence in France, Spain, Italy, Netherlands, Switzerland and Germany. Lily’s Kitchen will continue to be run as a stand-alone business from its base in Fitzrovia, London.
Bernard Meunier, CEO, Nestlé Purina PetCare EMENA said: “We very much respect the powerful brand, strong ethical values and impressive sales growth their experienced management team has achieved. Natural foods represents an exciting and rapidly expanding part of the pet care market, and this move reflects our desire to act on consumer trends and invest in high-growth categories. Lily’s Kitchen is an excellent fit with our existing brand portfolio, and we look forward to supporting their continued growth with Purina’s own world-leading pet care expertise, insight and global resources.”
David Milner, CEO, Lily’s Kitchen said: “Nestlé Purina acknowledges the importance of Lily’s Kitchen’s values, which was fundamental to moving forward together. And while Lily’s Kitchen will continue to operate as a clear challenger brand, it’s a universal truth that both companies love pets and see them as part of the family. Nestlé Purina will help us build further brand awareness of our company and accelerate the continued expansion of our global footprint. Ultimately, working with Nestlé Purina will allow us to get our brilliant food to as many pets as possible around the world.”
Nestlé Purina is a world leading pet care company that makes many popular and trusted pet food brands, such as Purina ONE, Pro Plan, FELIX and Winalot, and works continuously to enrich the lives of pets and the people who love them.
Nestlé Purina PetCare has acquired natural pet food brand Lily’s Kitchen, the UK’s leading producer of premium wet and dry natural foods for dogs and cats. Their product range perfectly complements Purina’s existing brand portfolio.
Established 12 years ago in founder Henrietta Morrison’s kitchen in London, Lily’s Kitchen has become an internationally recognised £85 million1 retail brand offering natural recipes for dogs and cats across 6,000 stores in 30 countries. The pioneering brand is particularly popular among younger pet owners and millennials.
Natural foods represents one of the fastest growing segments in the pet food category, accounting for 12% of total pet food with growth of 11%2. (7% and 10% in Europe3) Lily’s Kitchen recently expanded into the Middle East and Asia and already has a growing presence in France, Spain, Italy, Netherlands, Switzerland and Germany.
The final of the Hairy Bikers Chocolate Challenge has just aired on Channel 5 – and the winning KitKat creation from contestant Ian Hofmeister is now available to buy!
The Channel 5 five-part series hosted by Dave Myers and Si King featured seven amateur chocolatiers going head-to-head to create, brand and name their own confectionery in a series of tasks, judged by UK World Chocolate Master Ruth Hinks and Nestlé Confectionery marketing experts.
From designing milk chocolate-based sculptures that represented their hometowns, to aerated chocolate and a sharing tin of bonbons based on classic desserts, the contestants rustled up some amazing creations throughout the series - as well as a few inevitable chocolate calamities along the way.
Many mums hope for some me-time on Mother’s Day – and now you can give the mums in your life the ultimate break with a luxury, handcrafted KitKat that’s personalised just for them.
From now until the end of April 2020, the KitKat Chocolatory is available directly from Nestlé through a new online shop (www.kitkatchocolatory.co.uk). The web shop marks Nestlé’s first ever move into a direct-to-consumer offering for its UK confectionery business.
The KitKat Chocolatory brings with it a whole range of experiences, including the option to create your own expertly handcrafted KitKat and design personalised packaging for your bar.
Over the past fifty years, the use of plastics has increased dramatically. It has delivered enormous benefits, but the costs are clear. We must stop packaging ending up in landfills, oceans, lakes and rivers.
This is why Nestlé is signing up to the European Plastics Pact. The Pact will help Nestlé achieve 100% recyclable or reusable packaging and reduce the use of virgin plastics by one third by 2025.
Nestlé UK and Ireland have been a founding member of the world’s first plastic pact since its launch by WRAP in 2018. Nestlé was one of 42 UK businesses to sign up with the aim of transforming the plastic packaging system in the UK.